Saturate
Saturate is a brand concept that occupies the most elevated condition of a strategic continuum ranging from the least intervention (Understate) to the most. Making use of one or multiple branding strategies simultaneously, the saturated condition borders on intrusive; the brand identity is overly repetitive, distributed throughout the entirety of the space, and is applied at almost all scales to the vast majority of elements.
intypes cluster
- Saturate + Dressed Ceiling + InScape
- Saturate + Billboard
- Saturate + Exaggerate
- Saturate + Dressed Column
expanded research
practice types
elements
bibliographic citations
1) The Interior Archetypes Research and Teaching Project, Cornell University, www.intypes.cornell.edu (accessed month & date, year).
2) Daily, Juliana Richer. “Spatial Graphic Design: Archetypical Design Practices and Theory Studies On Constructing A Narrative Of Place.” M.A. Thesis, Cornell University, 2012, 98-112.
3) Roses-Sierra, Jimena. “Theory Studies: Archetypical Theme Dining, Practices in Contemporary Interior Design.” M.A. Thesis, Cornell University, 2012, 158-208.
