Activate
Activate is a brand concept that occupies the middle condition of a strategic continuum ranging from the least intervention (Understate) to the most persistent and pervasive (Saturate). In the activated condition, applications of the brand vocabulary are distributed throughout the space on various scales and elements, often positioned strategically to get the highest impact from the most important locations in space, creating an active and dynamic experience of the brand narrative.
expanded research
elements
bibliographic citations
1) The Interior Archetypes Research and Teaching Project, Cornell University, www.intypes.cornell.edu (accessed month & date, year).
2) Daily, Juliana Richer. “Spatial Graphic Design: Archetypical Design Practices and Theory Studies On Constructing A Narrative Of Place.” M.A. Thesis, Cornell University, 2012, 80-97.