Colorbrand
Colorbrand is a brand strategy characterized by the use of color in an interior space as an explicit representation of the space's brand identity. This color is most often derived from the company logo or graphic identity and is the principal color or colors used on an otherwise neutral interior palette. This strategy is used at all levels of the strategic continuum of brand intervention (Understate, Activate, Saturate).
expanded research
elements
bibliographic citations
1) The Interior Archetypes Research and Teaching Project, Cornell University, www.intypes.cornell.edu (accessed month & date, year).
2) Daily, Juliana Richer. “Spatial Graphic Design: Archetypical Design Practices and Theory Studies On Constructing A Narrative Of Place.” M.A. Thesis, Cornell University, 2012, 44-66.