Repeat Repeat
Repeat Repeat is a brand strategy referring to the reiterative use of a graphic element, color application or spatial motif in multiple locations and/or scales within an interior space. This practice is implemented as a means to reinforce an occupant's sense of place and to establish brand identity within the interior. This strategy is generally used in conditions of elevated brand intervention (Activate, Saturate).
expanded research
elements
bibliographic citations
1) The Interior Archetypes Research and Teaching Project, Cornell University, www.intypes.cornell.edu (accessed month & date, year).
2) Daily, Juliana Richer. “Spatial Graphic Design: Archetypical Design Practices and Theory Studies On Constructing A Narrative Of Place.” M.A. Thesis, Cornell University, 2012, 23-43.